Jun 7, 2022
Today, Rick and Jeff “unpack” their experience at the MJ Unpacked conference at the Hilton Hotel in Midtown Manhattan as they share their thoughts, highlights, and the sights and sounds from the event.
At this high-energy event, they saw more deals get done than ever before, tons of new brands working to enter the space, and a huge number of opportunities taking shape as New York and New Jersey grow into the gigantic markets they’re inevitably going to become.
While they were there, they caught up with Rusty Wilenkin, CEO of Old Pal. In his words, Old Pal is aiming to create the “Bud Light of weed”–a cannabis product for the everyman that’s accessible, affordable, and simple, reminiscent of the era when weed was weed.
In this episode, you’ll hear more from MJ Unpacked and learn about a ton of exciting brands we discovered at the conference. Then, in our interview with Rusty, we get into how he transitioned out of the legacy market and invented a category, how he’s building a cannabis brand at a massive national scale, and his long game for growing Old Pal’s portfolio in a fast-moving industry.
KEY TAKEAWAYS
Show Notes
For complete show notes, including transcripts, takeaways, and links to all the resources mentioned, visit SoHoExp.com/53
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