Preview Mode Links will not work in preview mode

The Green Repeal - A Guide to Cannabis Marketing & Advertising

Nov 16, 2020

The legal cannabis industry is astoundingly white and astoundingly male - and the barriers to entry for everyone else are astoundingly high. Entrepreneurs of color struggle to raise funds, shake social stigmas, and become part of an industry that hasn’t fully reckoned with its history. 

Entrepreneurs like...


Sep 29, 2020

The stereotypes around “stoner culture” - Bob Marley posters, ridiculous looking photos of bongs, and the associations with criminals, addicts, and drug dealers - have been around for decades. As the perception of cannabis, both in medicine and adult use, changes, people are finally pushing back against this...


Sep 15, 2020

There’s no one-size-fits-all career, especially in the world of cannabis. However, there’s one thing we’ve learned in our conversations with industry insiders and talented people building incredible companies: there’s a long way to go before the stigmas around stoner culture, slacking off, and being lazy are...


Sep 8, 2020

Direct to consumer subscription services have filled a wide variety of niches and become massively popular over the last several years. For reasons both obvious and not so obvious, the cannabis industry is uniquely positioned to take advantage of this business model, but also faces extremely specific challenges...


Aug 4, 2020

The nascent culture surrounding adult-use cannabis is still finding its tone of voice, and brands are still struggling to fully define themselves. Many companies that produce materials for the industry are either cold and clinical and make you feel like you’re looking at something from a pharmacy. Others fully embrace...