Apr 5, 2022
What does the future of cannabis farming look like? In an industry where energy consumption is always an issue, supply chains may be in permanent disarray, and regulation can destroy efficiency, producers may seem like they’re always struggling to sustainably create great products.
However, that doesn’t mean that innovation is impossible. Today, we’re talking to Jesus Burrola, CEO of POSIBL–the cannabis farm of the future–to find out why. His company uses smart greenhouses and best-in-class climate control to reduce water consumption and increase energy efficiency, vastly outperforming indoor growers.
In this episode, Jesus joins us to discuss the unique challenges to this industry, the methods and tools POSIBL uses to create consistent cannabis products sustainably and efficiently, and the work he’s doing to create meaningful opportunities and representation for Latinos in this fast-growing field.
KEY TAKEAWAYS
- What it really means when POSIBL calls itself “the cannabis farm of the future.”
- How Jesus has created an environment that gives his plants the benefits of both indoor and outdoor growing.
- How Jesus defines “craft cannabis.”
- Why there’s so little minority representation in cannabis–and what Jesus is doing to change that.
- Why consumer education in cannabis is so important–and why Jesus thinks we’ve gone backwards in the last several years.
Show Notes
For complete show notes, including transcripts, takeaways, and links to all the resources mentioned, visit SoHoExp.com/48
To learn more about the podcast and get access to all episodes, visit: SoHoExp.com/GreenRepeal