Mar 29, 2022
There’s always been a connection between cannabis and music, but how do legal cannabis brands authentically connect with music lovers?
To answer that question, we’re talking to Kieve Huffman. Kieve is the founder and CEO of Engager Brands–a portfolio of cannabis lifestyle brands focused on reaching under-marketed music audiences.
He builds authentic awareness for brands like Heavy Grass and Neon Roots by meeting people at concerts and music festivals. Before launching Engager, Kieve worked with some of the world’s biggest brands, including Apple. Microsoft, MTV, Warner, Universal, and Sony.
Today, Kieve joins the podcast to talk about how he jumped from the worlds of music and entertainment into cannabis branding, what he’s doing to connect with influencers and reach audiences beyond reggae and jam bands, and his vision for a world in which cannabis consumption can happen safely and legally at shows.
KEY TAKEAWAYS
Show Notes
For complete show notes, including transcripts, takeaways, and links to all the resources mentioned, visit SoHoExp.com/47
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