Mar 8, 2022
The nascent cannabis industry still has a long way to grow. In many ways, it hasn’t successfully given back to the people hurt the most from the war on drugs, empowered marginalized entrepreneurs, or created opportunities for more than a small number of people–many of whom are men–with access to capital.
Today, we’re talking to Charlotte Hanna and Geraldine Hessler. They’re the founder and CMO of Rebelle, one of a small handful of women and minority-owned vertically integrated cannabis and lifestyle companies in Massachusetts. Their mission is to empower people who have been marginalized by the criminalization of cannabis while championing its benefits as part of a healthy, positive lifestyle.
In this episode, you’ll learn how they created a unique brand that filled a clear void in the marketplace, the challenges facing women in this field, and how changing cannabis laws in New York will affect other parts of the country.
KEY TAKEAWAYS
Show Notes
For complete show notes, including transcripts, takeaways, and links to all the resources mentioned, visit SoHoExp.com/46
To learn more about the podcast and get access to all episodes, visit: SoHoExp.com/GreenRepeal