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The Green Repeal - A Guide to Cannabis Marketing & Advertising

Jun 29, 2020

The cannabis industry faces many different unique challenges, and making sense of the data it produces requires specialized tools. To name just a few, there’s an astounding amount of product out there, tons of variables at play at every stage of manufacturing and distribution, and the nuances of legality across states.

To turn this information into data-driven decisions, cannabis businesses turn to Headset - a data intelligence company that specifically provides analytics for cannabis retailers, manufacturers, brands, and investors. It gives them the power to easily forecast the marketplace and create the reports they need to get ahead in a complex, crowded industry. 

Today, Liz Conners, Headset’s Director of Analytics, joins the podcast for a deep dive on this topic. You’ll discover how cannabis businesses discover the trends that shape this industry, what Liz has seen develop in her home state of Washington, and what’s changed for Headset’s clients since the onset of the COVID-19 crisis.


  • The learning curve that sets cannabis apart from other industries when it comes to analytics.
  • The unique data Headset provides businesses that can’t be collected from other cannabis POS systems.
  • Why it’s so hard to collect honest, accurate data from cannabis users. 
  • How data and analytics add legitimacy to the cannabis industry on a national level.
  • Why Liz foresees more states moving to adult use in the near future.

Show Notes

For complete show notes, including transcripts, takeaways, and links to all the resources mentioned, visit

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