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The Green Repeal - A Guide to Cannabis Marketing & Advertising


Nov 25, 2019

Maine legalized medical use cannabis in 1999, long before many other states. However, after adult-use cannabis was legalized by a vote in 2016, it effectively stayed inaccessible for another two years, with licenses finally going live and prohibition being lifted on December 5th of this year and retail sales not starting until March of 2020.

Evergreen Cannabis Co. established themselves in Maine’s medical marijuana industry and are now preparing to shift their business to accommodate a new economic model. Co-founders Andy and Kristen Pettingill, as well as Operations Director and General Manager Sergio Hernandez have become intimately familiar with the necessary licenses, change in tax structure, and shifting legal policy that is finally bringing about transformative change.

Today, the Evergreen Cannabis team joins the podcast to talk about what brought them into the cannabis industry from their culinary and medical care backgrounds, and what they’re doing to prepare for adult-use legalization in Maine. You’ll hear all about the unique hurdles they’ve overcome as they’ve built out their business, the financial challenges they’ve faced in working with bankers and investors, and how to ensure that customers have great experiences, no matter what they need.

 

Show Notes

For complete show notes, including transcripts, takeaways, and links to all the resources mentioned, visit SoHoExp.com/07

To learn more about the podcast and get access to all episodes, visit: SoHoExp.com/GreenRepeal