Nov 15, 2022
What does it really mean to be a social equity business? How can operators in the cannabis space provide access and opportunities to people affected negatively by the war on drugs and give back to their communities in ways that make a real difference?
To answer these questions, we’re talking to Tamika Samson and Beth Waterfall. Tamika is the CEO of KushKart, Beth is the CEO of Beth Waterfall Creative, and the Chief Marketing Officer at KushKart.
Tamika is one of Beth’s clients, and her company is the first majority women-owned social equity cannabis delivery business in Massachusetts. Beth has over 15 years of experience amplifying brands through marketing, communications, and strategic business development and has been uniquely focused on bringing her expertise to the cannabis industry since 2015.
In this episode, Beth and Tamika share how they’ve built not just an incredible business, but a company that really does give back. You’ll learn all about social equity licensing, Beth’s unique work as a marketer and educator in the cannabis space, and how she helps brands like Tamika’s grow thoughtfully and meaningfully while empowering historically underserved people.
KEY TAKEAWAYS
- How Tamika became a social equity license holder and what this process looks like.
- How Beth joined KushKart as its Chief Marketing Officer–and how she chooses the clients she works with.
- Why Beth says that attending NECANN changed her life–and what inspired her to launch her educational nonprofit, ELEVATE Northeast.
- What it means to be a responsible member of the cannabis community.
- What KushKart is working on as they gear up to become Cape Cod’s only cannabis delivery provider.
Show Notes
For complete show notes, including transcripts, takeaways, and links to all the resources mentioned, visit SoHoExp.com/62
To learn more about the podcast and get access to all episodes, visit: SoHoExp.com/GreenRepeal