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The Green Repeal - A Guide to Cannabis Marketing & Advertising


Oct 5, 2021

Today, we’re talking to Amy Weinstein, co-founder of Other People’s Pot–a Canadian sales agency where cannabis lovers and industry vets put pot products in the hands of other people. They equip cannabis brands with the knowledge, tools, and strategy to build a better industry.

Before co-founding Other People’s Pot, Amy worked in sales and marketing, where she pushed to end the stigma around cannabis while creating space for women in the industry. And now, Amy and her team of women have created a company that is making a difference in the cannabis industry.

In this conversation, Amy shares the story of her journey into the cannabis space, how she has helped build an almost all-woman-run business in a very male-dominated field, and what OPP is doing right now to create a better industry ten years from now.

KEY TAKEAWAYS

  • The major differences between America and Canada’s legal cannabis industries.
  • How Amy works with brands to bring great product into stores, get budtenders excited to sell, and make cannabis available to consumers.
  • What OPP is looking for in a prospective client.
  • Where major opportunities currently lie in Canadian cannabis–and what Amy foresees coming in the next few years.
  • How Amy shares important information with retailers and consumers about products in OPP’s portfolio.
  • Amy’s advice for anyone thinking about launching or scaling a cannabis business.

Show Notes

For complete show notes, including transcripts, takeaways, and links to all the resources mentioned, visit SoHoExp.com/37

To learn more about the podcast and get access to all episodes, visit: SoHoExp.com/GreenRepeal