Jun 15, 2021
If you want to use digital marketing to grow your business, there’s a pretty good chance your plan involves buying ads on Google and Facebook. But what happens when not just those platforms, but almost every major advertising platform, won’t take your money?
Sam Hollander is determined to solve this issue. He’s the Chief Data Officer, Head of Ad Sales at Enlighten–the largest cannabis retail and marketing platform. Enlighten connects brands with cannabis and CBD consumers, and Sam brings over 12 years of experience in strategy, content development, and ad tech to his role.
In today’s conversation, we talk to Sam about his unique journey into the cannabis industry, how he helps brands and retailers reach their ideal customer, and how he expects to see cannabis marketing change in the years to come.
KEY TAKEAWAYS
- How Enlighten grew from a digital signage and kiosk business into a powerful advertising platform.
- Why cannabis advertising is still largely prohibited in the world of streaming media.
- The tools cannabis brands can use to target and acquire customers–and how this is changing in the wake of Apple’s push for privacy.
- How cannabis marketing works on the medical side.
- How brands can showcase products and even occasionally sell them at conventions, music festivals, and other events.
- Why Sam doesn’t expect to see federal legalization this year–but does expect to see cannabis companies finally get the ability to work with big banks and major marketers soon.
Show Notes
For complete show notes, including transcripts, takeaways, and links to all the resources mentioned, visit SoHoExp.com/33
To learn more about the podcast and get access to all episodes, visit: SoHoExp.com/GreenRepeal