May 18, 2021
How does one cross over from working in the corporate world to the cannabis industry? What does that journey look like, and what are the common challenges along the way? And how can you identify opportunities to lend your skills and transform a fast-growing but still nascent industry?
Dasheeda Dawson is a global cannabis advocate, award-winning executive strategist, and the author of How to Succeed in the Cannabis Industry, which is now in its third edition. At The WeedHead & Co., she’s parlayed two decades of experience in business development, strategic management, and marketing to educate and empower people who aspire to work in the cannabis industry.
She’s also the host of She Blaze, an award-winning cannabis news and culture podcast, the co-founder of the Cannabis Education Advocacy Symposium and Expo, the founding chair of the Cannabis Regulators of Color Coalition, and was most recently named as the cannabis program supervisor for the city of Portland, Oregon.
Today, Dasheeda joins the podcast to share the story of how she became a patient, an advocate, and a leader, what she learned from her years as a consultant in the cannabis space, and the work that needs to be done to address the lasting and systemic damage created by decades of harmful drug policy.
KEY TAKEAWAYS
- How Dasheeda went from working on the corporate side at Target to becoming a consultant within the cannabis industry.
- Why Dasheeda uses stigmatized language in the names of her blog and her podcast–and the marketing trick she’s using to eliminate that stigma through her work.
- Why it’s so important to integrate the legacy cannabis market–and what needs to be done to make this happen.
- How New York’s cannabis law sets a new gold standard that Dasheeda would like to see rolled out across other states.
- What it means to be a cannabis czar, and some of Dasheeda’s policy recommendations in this position for Portland.
- Why Dasheeda thinks federal legalization could happen by 2023.
Show Notes
For complete show notes, including transcripts, takeaways, and links to all the resources mentioned, visit SoHoExp.com/31
To learn more about the podcast and get access to all episodes, visit: SoHoExp.com/GreenRepeal