Dec 16, 2019
Though adult use cannabis is rapidly maturing in many parts of the United States, the medical cannabis industry is still developing as well. It faces a different set of operational hurdles and challenges, is continuing to shift and develop, and remains the sole source of legal cannabis in a number of states, including New York.
Operating in 11 states across the country, Vireo Health is a fast-growing medical cannabis company. Founded by a doctor and backed by scientists and physicians, they are a seed-to-sale business building several brands in the medical and wellness spaces.
Joining us today is Vireo’s VP of Sales and Marketing, Jennie Leuzarder. On today’s episode of the podcast, she takes us through the unique challenges of creating 11 separate functioning operational chains and shares insights into how Vireo created their unique brand. You’ll learn how they’re working to shake cannabis’s decades-old association with hippies, the complications of Vireo’s licenses, and how Jennie’s background in alcohol sales translates into this bold new world.
Show Notes
For complete show notes, including transcripts, takeaways, and links to all the resources mentioned, visit SoHoExp.com/09
To learn more about the podcast and get access to all episodes, visit: SoHoExp.com/GreenRepeal