Sep 27, 2019
Welcome to the very first episode of The Green Repeal: the story of legal cannabis through the lens of marketers who know the unique challenges of working in highly regulated industries.
Today, our guest is Sean Everett. Sean is an operating advisor to high growth companies in the consumer product space. He has 20 years of experience building high tech products, consulting to the boards of Fortune 50 companies, and growing the North American cannabis ecosystem, where he is helping a number of brands as they find their way through this very nascent and crowded industry.
Today, Sean joins our podcast to give us a 30,000-foot view of this fast-moving, rapidly-growing industry and the astounding returns that some are seeing. Sean then walks us through what the seed-to-sale process looks like and the opportunities (and vulnerabilities) that exist at each stage. Lastly, we talk at length about regulation and the marketing challenges unique to emerging players in the cannabis industry - and how they may be overcome in the future.
Show Notes
For complete show notes, including transcripts, takeaways, and links to all the resources mentioned, visit SoHoExp.com/01
To learn more about the podcast and get access to all episodes, visit: SoHoExp.com/GreenRepeal